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Nintendo
Nintendo is the greatest video gaming company of all time to Japanese and Americans (the rest of the world don't think so). It's been indefinently doing better than SEGA...
Also, they've been around for over 100 years, although in their older days, they used to make Hanafuda cards. Doesn't it seem strange that a company that used to make cards suddenly go out and make video games and video gaming consoles?
Nintendo despite having loved franchises such as Mario, Zelda, Donkey Kong, Pokémon and others is also a company very known for their shady practices. One is that in the mid 80s, they forced most of the leading publishers and developers (such as Capcom, Konami, Technos even Namco) to sign a vicious contract that won't allow them to develop on any other console. Another is that they lead in shovelware such as Brain Training, Nintendogs and other Touch Generations titles encouraging the likes of Ubisoft and others to join in making junk with gems such as M&M's Racing, Ninjabread Man and the Imagine line... The other is that they didn't make Donkey Kong (some unspellable company made it and Nintendo stole the code to make Donkey Kong Jr. - true fact) or even a majority of their own games, a sweatshop known as Tose did their dirty work...
Then again they did make Super Mario Bros. 3 and Punch-Out....
